SNCF Gare de Lyon — Safety Corridor Visual Identity
Client: SNCF Voyageurs
Art direction and visual identity creation for the "Safety Corridor" at the Quality & Safety Department of Paris Gare de Lyon. Transforming a transit space into a prevention showcase.
The challenge
Create a harmonized visual environment unifying mandatory displays with custom risk illustrations tailored to different station professions. A challenge of information organization and visual hierarchy.
Deliverables
Information synthesis and hierarchy, communication consulting, art direction, graphic design, custom risk illustrations, scale-up, signage fabrication and on-site deployment.