SNCF Réseau — Road Safety Campaign Visual Identity
Client: SNCF Réseau (ITIF)
Art direction and visual identity creation for an internal road safety awareness campaign targeting SNCF Réseau maintenance agents working on Grand Paris construction sites.
The challenge
Address risky behaviors (speeding, drowsiness, phone use while driving) and pedestrian circulation hazards on construction site bases with often extreme conditions. Create a visual language that captures attention in a saturated environment.
Deliverables
Art direction, large-format 3D anamorphic signage, construction site base wrapping, custom pedestrian wayfinding, internal communication materials, campaign merchandise, digital content for screens and newsletters, field testimonials.