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NIRI.

SNCF Dijon Station — Security Space Visual Identity

Client: SNCF Voyageurs

Visual identity creation and branding of the security space in the back-office area of Dijon station. An immersive signage system transforming a transit airlock into a prevention space anchored in agents' daily routines.

The challenge

Make safety rules visible and memorable without appearing preachy. Create a harmonized signage system that anchors safety protocols into employees' daily habits.

Deliverables

Consulting and art direction, graphic design, custom illustrations, adhesive vinyl fabrication and installation, internal communication photography for the Health, Quality and Safety department.