NeodB — Naming & Brand Identity Creation
Client: NeodB
Naming and brand identity creation for NeodB, an acoustic engineering firm born from the merger of two established companies. A strategic branding project accompanying a profound transformation.
The challenge
Create a unified identity honoring both predecessor companies while establishing a distinct market presence. The naming needed to be memorable, reflect the acoustic domain and unite teams around the new project.
The solution
Needs synthesis and brand DNA definition. Creation of the name "NeodB" and its complete visual identity. Change management support for merged teams to build a strong and memorable brand.