Dry January — Public Health Campaign Visual Identity
Client: France Asso Santé / Addictions France
Complete visual identity creation for the "Dry January" public health campaign, supported by a collective of major associations including France Asso Santé, Addictions France, and the French Cancer League.
The challenge
Design a unifying visual identity capable of bringing multiple associations together under a common banner, while addressing the general public with a positive and engaging tone — far from a moralizing approach.
Deliverables
Logo and brand guidelines, awareness posters and flyers, social media templates, complete communication kit for partner associations. A cohesive visual system adaptable across all media.