Addictions France — Sports Betting Campaign Identity
Client: Addictions France
Complete visual identity creation for an awareness campaign about sports betting risks, led by Addictions France. A striking visual system to alert young people and public officials.
The challenge
Design an identity capable of visually competing with aggressive sports betting operator advertising while carrying a protective message. A balancing act between visual impact and serious messaging.
Deliverables
Art direction, custom typeface design ("Never Bet" font), graphic design and infographics, report layout, social media content, illustrations, dedicated web page design and development.